CCR
Redesign and creation of the concession group CCR website chain
Client
CCR Group
Services
UI & UX Design
Industries
Infrastructure
Date
2023
We completely restructured the CCR website to provide an experience that conveys both the enormous scale, technological capability, and human commitment of the group. In all the details of the project, we highlighted the contrast between these two dimensions: a huge infrastructure company, engineering large projects, that embraces several different verticals and has a gigantic influence on Brazilian transportation. At the same time, a delicate and critical service operation that requires constant attention to the human being navigating its modalities.
Benchmark
Sitemap
Wireframe
Concept Materialization
Creation and Documentation of Design System
Various Profiles
A unique site to serve various audiences with distinct needs
Validation and Approval
A Corporate Site encompasses all areas of the company, requiring the involvement of various people
Transparency
Ensure that information about the CCR is accessible, shareable, and contributes to a good reputation.
Modularity
Creation of a modular structure that allows for content customization during the construction of the pages.
User Focus
Prioritize people by ensuring accessibility, contrasts, black and white, captions for images, and alternative text for photos and icons.
Scalable
Designed to adapt to the various businesses of the Group, users, screens, and devices.
The results obtained with the new chain of sites exceeded expectations; these numbers demonstrate the potential of the solution and reinforce CCR's position as giants of concessions.
57%
increase in total users
30k
more users in 30 days of migration
18%
organic growth after 30 days of launch
43%
increase in engagement across the site
