Great Investment
Redesign of the institutional website
Creation of a new institutional website featuring investment simulators and a new environment for the brilliant blog, aiming to convey the new brand positioning, as well as offer a modern browsing experience.
Client
Great Investment
Services
UI & UX Design Design system
Industries
Financial
Date
2022
Each page has been designed to provide content options for all levels of interest and customer profiles, through simple and objective information, highlighting complementary content for those who wish to delve deeper into the subject.
Benchmark
Sitemap
Wireframe
Concept materialization
Usability testing
New Users: Attract younger users in a market where the main competitors already have a huge market presence.
Diversity of Profiles: It was necessary to be able to cater to various profiles in a single environment: traders, beginners, the curious, young people, and adults.
Information x Conversion: Manage to offer educational and informational content while also providing products in search of conversion.
After 2 months of the site being developed and made available to the public, an increase in navigation numbers was identified, a result also enhanced by the work done in conjunction with the SEO team.
Session Duration Increase in the average session duration per user.
Pages per Session Greater navigation among pages per session, demonstrating greater interest in the content.
Users and New Users Increase in the number of users and new users to the site, coming from searches.
